COMPETITIONS

The first competition brief that I chose was FAD. The brief involved researching an art movement which caught my attetin as whilst doing errands on my placement year in London I can come across different pieces of street art that led me to look into the Artist. These initial artists were ALO and Joachim, which moved on to researching further into other art movements. I also incorporated words from the works of Shakespeare as the brief said to explore movement, and what initial started as looking at theatre turned into something with a lot more context and meaning that complmented my designs.

The second competition brief that I chose to complete was Levi's Made and Crafted - Identity and Desire. This brief tied in well with my functionality trend, as Made and Crafted's slogan is "Artful construction. Elevated details. Levi's by design", and I felt this resonated with adding functional features to traditional silhouettes. As well as this, I found I could easily incorporate the quotes from Shakespeare's plays, as it's a great platform to use to send a message. This brief enabled me to tie together my research, to develop my tribe further, and to create a brand identity and ethos.

Click on the respective images to view the full competition work.