Hell is Empty is a collection designed for commuters; tired of the mundane, but comfortable with the classics. Traveling the tubes and cycling around the city, seemingly always transitioning between home and work, Hell is Empty creates a unity in the otherwise solitary commute, as individuals strive for knowledge and culture. Garments have enhanced functionality, with reflective yarns integrated into the designs so that the garments are suitable to transition you throughout your day safely and comfortably. Shakespeare quotes are used as inspiration to create print and cut, creating a silent group of people, affiliated with one another through their deeper understanding of the words.
Click on the images to view my portfolio and photoshoot with photographer Abdullah Yahia. Scroll down to se my fashion teaser shot by Abdullah Yahia.